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Marketing 101 Tips - Part 1

Before you start working on/promoting for your product, get to know your audience. You need to either meet a demand or create one to succeed.
Competition is not always bad for your business. Learn from your competitors but make sure not to copy them.
When working with your marketing team or agency,  respecting the intelligence of your audience should be a priority.
Avoid confusing your consumers by havning multiple messages in your ads. This Panasonic Ad as an example.
When you meet the consumers' need, they will eventually promote your product. @RTA_Dubai is a successful example.
Youtube is taking a very smart path to open the space for consumers, producers & advertisers, by providing them with all reasons to be there.

Your 101 Google Adwords Setup Guide – Part 2

This part is more into keywords, adding keywords list to the ad groups and growing this list. 11- Start adding your keywords to your ad groups. (Go back to part one where we talked about keywords.) - Adwords will also give you more suggested keywords (as in the box to the right in the below image), and suggests the keywords tool to you (Which we’ll talk about later).
Adding Keywords to Ad groups 12- You can also copy your keywords to more than one ad group, by selecting the keywords you want to copy, and then going to More actions and select Copy.
copying keywords to ad groups 13- Once you select copy, a pop-up will ask you to select your campaign and ad group. - You can also copy the bid and the destination url.

Selectng the destination ad group for your copied keywords
Copying your keywords to an ad group
14- Keyword Tool: You can use this tool by going to Tools and Analysis from the top and then selecting Keyword Tool
Adwords - Keyword Tool
15- You can find keywords by adding a word or…

نصائح للتسويق 101 – الجزء الأول

قبل أن تبدأ العمل على منتجك أو الترويج له، عليك أن تعرف جمهورك المستهدف جيداً. كما يتوجب عليك أن تحقق احتياجات ومتطلبات جمهورك، أوحتى أن تنشئ احتياجات ومتطلبات جديدة و من ثم تقوم بتلبيتها كي تضمن النجاح. لا تعتبر المنافسة أمراً سيئاً بالضرورة في عالم الأعمال. تعلّم من منافسيك واحذر من تقليدهم. يجب أن تضع في قمة أولوياتك عند العمل مع فريقك أو وكالة التسويق احترام ذكاء جمهورك. تجنب تشويش زبائنك عبر توجيه رسائل مختلطة ومتعدّدة في إعلاناتك. ركّز على رسالة واحدة في كل إعلان. إعلان باناسونك هنا يعد أحد الأمثلة على الإعلانات المشوشة للشريحة المستهدفة من الجمهور. لدى تحقيقك احتياجات ومتطلبات زبائنك، فإنهم سيقومون تلقائياً بالترويج لمنتجاتك. هيئة الطرق و المواصلات في دبي تعد من أفضل الأمثلة على ذلك. يستخدم موقع يوتيوب طرقاً ذكيةً لفتح الأفاق للمستهلكين، والمنتجين، والمعلنين، و ذلك عبر تزويدهم بكافة الأسباب لاستخدامه.

Your 101 Google Adwords Setup Guide - Part 1

Welcome to your 101 Google Adwords Setup. Before you start working on your account you need to make sure that you have the following raedy and clear… •Make sure that you clearly know your goals or your client goals.
•Put a list of questions for yourself or for your clients to answer each time you’re planning to start a new campaign.
•Make sure that you know your target audience.
•Don’t forget to agree with your clients on the success metrics of the campaign.
•Make sure that you will continuously review and evaluate your campaign to work on the needed changes on your keywords, ads, adgroups …etc.
•Make sure that you have your seed list of keywords and keyword phrases as well as your text and display ads, in addition to the appropriate/relevant landing page(s).
Let's go:
1- Go to adwords.google.com
2- Sign in with your Google account or create a new account if you don’t already have one.
Sign in with your Google account or create a new account if you don’t already have one. 3- Select…

Does Google know that your site exists?

If you're a new website owner or webmaster, try this little test to see if Google already knows that your site is out there in the web. Go to Google.com and type the site command, like site:maisabusalah.com How to get to know if Google has already indexed your site Now, if you saw results from your website showing up in the SERP, then your site is already indexed, but if it didn't show up, then there's a lot of work ahead of you. You can start that by submitting your site/content to Google. Use this page to do so. Note: If your site is not new and used to show up in SERPs, but stopped showing up now, then you'll need to investigate the possibility of violating Google Webmaster Guidelines. You might have been penalized by Google! Good Luck!

Your 101 Google Analytics Setup Guide

In this post, we'll talk about the basics of how to setup a new Google Analytics account and tracking code on your website. Here's what you need to do: 1- Go to www.google.com/analytics
2- Click on Create an account button on the top right of the page Google Analytics Setup - Step1&2
3- Sign in with your Google Email if you already have one, Or
4- Click on Sign Up button on the top right of the page
Google Analytics Setup - Step 3&4
5- Fill in the below form to create a new account.
Google Analytics Setup - Step5

6- Once done, sign in with your Google Account.
Google Analytics Setup - Step6 7- Click on Sign Up Button as in the below screen
Google Analytics Seypt - Step7 8- Fill in the following form with you Account Name, URL, Time Zone, Industry and don’t forget to select your country from the drop down menu under User Agreement section. 9- Click on the box next to Yes, I agree to the above terms and conditions statement, below the Terms and Conditions area. 10- Click on Cr…

SEO Case Study - AnaZahra.com

AnaZahra is a leading original Arabic Content Women Online Magazine. The portal uses word press as their content management system (CMS), and they are successfully using the All in One SEO Pack plugin for word press. The theme of the site is impressive and full of colors and visuals; however, there's still a space to improve the search engine visibility and traffic. Here's a quick SEO audit for the site:
1- Titles: a) Title of Homepage (only in English). b) Title of some internal pages is the title of the site rather than the title of the section AnaZahra Main Page TitleAnaZahra Categoty Title - Duplicate of Main Page2- Description: The descriptive text used in the description tag is not descriptive (<meta name="description" content="anazahra" /> ), which results in no SERP snippet when someone searches for the site.
AnaZahra Description Tag - There's no description 3- HTML Sitemap: There's no html sitemap.
4- Main page: a) text: There's very…

SEO Case Study - Addustour Newspaper

Addustour newspaper or جريدة الدستور is a local Jordanian newspaper, and one of the very first ones in the country. They have pretty good Arabic content wind as the site is not optimized for search engines and many pages of content disappear from search engines because of the poor optimization. I will list 11 things they should do to have the basics (different than the ones mentioned in my SEO 101 checklist mentioned earlier) Titles: There are many duplicate and non-descriptive titles. For example, title tag for category page have the same title as the homepage. Check this as an example: http://www.addustour.com/Section.aspx?sec=1 Site Structure or Breadcrumbs: There aren't any in the site. This makes it confusing for both search engines and users when they try to reach out to deep buried content. Description tag: Please use description tag for your pages. Images' Alt attribute: None of the images has alt image attribute. Anchor text/Title tag for links: Many text links in the si…

SEO Case Study - Let's Sale Website

This time i'm doing a quick review for a new website (letssale.com), based on a friend's request. Let's Sale, as per their "About Us" page, is the FIRST portal that gives you the chance to upload, manage and sell you deal online! LetsSale.com portal has everything you want to promote your business deals online. The playground is yours! ALL DEALERS, everywhere are invited to this experiment. With letsSale.com, dealers can watch their business activity(Today orders, pending orders, deals visits, and more..,), plus we give them an overview statistics about the covered cities, most wanted categories, and their sale activity.. Here's my quick SEO review for the site: 1-      URLS: a) Duplication: there are multiple (Duplicate) URLs for the main page. b) Friendly URLs: many URLs use special characters like (?). This needs to be avoided. 2-      Titles: Duplicate Titles - Most pages have the same title (same as main page). 3-      Description: There’s no description…

Your 101 SEO Checklist for Site Structure

Site Structure - Clean site foundation checklist:     Your code is clean and error free    Your Java script code is in an external .js file and not on-page    Your CSS is in an external file and not on-page    Your pages are easy to navigate.    Your pages are well connected to each other.    Your site doesn't have frames.    Your site doesn't have flash or java script navigation.    Your text is a text on the page and not contained within Flash or an image.    Your most important pages shouldn’t be more than one click away from your homepage. Your content shouldn't be deep buried in your site. It should be easily accessed by both visitors and search engines.    Your pages can be reached from at least one static text link.    Your site has a tag cloud or clear categorization with text links, covering and focusing on your most important keywords, to send PageRank heat to all your pages.

SEO & Site Structure – Content from a non technical perspective

As i promised in my previous post (Site Structure – Content), I will be explaining the items mentioned in a non-technical way. I will do that by taking an example from 2 sites: United Arab Emirates Government Site and Abu Dhabi Government Site. I took screen shots from those 2 sites to explain what we went through before.

1) Page Title or the title tag of the page. 2) Page Description or the description tag of the page. 3) Keywords Tag. 4) Heading Tags - H1 is usually the logo for the main page. 5) Alt attribute for your images 6) Text title tag of your text links. 

SEO & Site Structure - Content from a technical perspective

This post is a continuation of the previous post (SEO & Site Structure – Content (Updated)).
The following will give you the technical perspective, but i promise to show you the non-technical side in another post. The 1st 3 items are located in the header area of the page - so all exist within <head> & </head> area. Page Title Example: <title>Google PageRank</title> Page Description Example: <meta name="description" content="It's Google's view of the importance of the page.
The higher the PageRank of the page is, the better its chance to show on top of Search Engine Results Pages." /> Keywords Tag Example: <meta content="Google, PageRank, SEO" name="Keywords" /> Heading Tags Examples:
<h1 id="site-title"><span><a href="http://www.maisabusalah.com/" title="Mais AbuSalah- Your Online Reputation Under Control" rel="home">Mais AbuSalah&#8…

SEO & Site Structure - Content (Updated)

SEO & Site Structure - Content We've talked about keywords research and the building blocks of the site, including content. But content is not only about filling your website with articles, images or videos. As mentioned in the introductory post to site structure, the way you present your content and where you present it does matter. Let's talk about the locations where you need to pay attention to while writing your posts/articles...etc. Your most important keywords/phrases needs to be covered withing the below on-page components: 1) Page Title or the title tag of the page - It shows in the top bar of your browser and the linkable line in each of the results in the search engine results page.
2) Page Description or the description tag of the page: The snippet of the page that shows under the title of the page in the search engine results page, and gives a brief description about the page. SO it helps both the search engine and the searcher getting to know more about the pa…

Google PageRank #infographic

What is Google PageRank? It's Google's view of the importance of the page.The higher the PageRank of the page is, the better its chance to show
on top of Search Engine Results Pages. It was named after the co-founder and ceo of Google, Larry Page, who had a vision about the perfect search engine and how results should show to searchers.He, along with co-founder Sergey Brin first developed that at Stanford How can i see my PageRank? You can download Google Toolbar, enable PageRank and then move the cursor over the PageRank Icon in the toolbar.
Google PageRank - Toolbar How can i increase my PageRank? Through increasing the number of quality backlinks to your site/page. This of the backlink as a vote from other sites to yours, the more votes you have, the more love you get from search engines. Backinking is a topic on its own. I'll come back to it later. How does it affect my site pages? PageRank also flows through links from one page to another.So, again, the way you build your…