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Marketing 101 Tips - Part 1

Before you start working on/promoting for your product, get to know your audience. You need to either meet a demand or create one to succeed.
Competition is not always bad for your business. Learn from your competitors but make sure not to copy them.
When working with your marketing team or agency,  respecting the intelligence of your audience should be a priority.
Avoid confusing your consumers by havning multiple messages in your ads. This Panasonic Ad as an example.
When you meet the consumers' need, they will eventually promote your product. @RTA_Dubai is a successful example.
Youtube is taking a very smart path to open the space for consumers, producers & advertisers, by providing them with all reasons to be there.

Your 101 Google Adwords Setup Guide – Part 2

This part is more into keywords, adding keywords list to the ad groups and growing this list. 11- Start adding your keywords to your ad groups. (Go back to part one where we talked about keywords.) - Adwords will also give you more suggested keywords (as in the box to the right in the below image), and suggests the keywords tool to you (Which we’ll talk about later).
Adding Keywords to Ad groups 12- You can also copy your keywords to more than one ad group, by selecting the keywords you want to copy, and then going to More actions and select Copy.
copying keywords to ad groups 13- Once you select copy, a pop-up will ask you to select your campaign and ad group. - You can also copy the bid and the destination url.

Selectng the destination ad group for your copied keywords
Copying your keywords to an ad group
14- Keyword Tool: You can use this tool by going to Tools and Analysis from the top and then selecting Keyword Tool
Adwords - Keyword Tool
15- You can find keywords by adding a word or…