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عرض المشاركات من يونيو, 2013

Will MySpace’s $20 Million Ad Campaign and relaunch bring it back to life?

Will MySpace’s $20 Million Ad Campaign and relaunch bring it back to life? MySpace Relaunch Once upon a time, there was a big giant called MySpace. The giant has been shrinking over time, and it was almost gone and forgotten. The giant recently decided to stand up and fight again; will it win the fight? MySpace has recently launched its site, and joined it with a $20 Million Ad campaign that will run across broadcast, radio and digital media.
So what’s unique about MySpace? According to Specific Media’s CEO & COO, the network focuses on its creative individuals, mainly in the music industry.
2 spots of its new ad campaign were released to Adweek showing young hipsters dancing, smashing instruments…etc. The campaign will also show a few notable figures like Pharrell, Santigold and Mac Miller. "We really wanted to really represent the people that make this brand. Because it's not us in this room—we're the guys behind the scenes. But it's really about the community. The …

Souq.com's first regional campaign

Souq.com's first regional campaign Souq.com, as per their SlideShare Presentation, is the leading online platform in the Arab World where buyers and sellers trade safely. Since its launch in July 2005, Souq has grown to be the premier online shopping site in the UAE; then it opened new branches in Jordan, KSA, Egypt and most recently Kuwait. souq.com gives users the opportunity to leverage its big community to get the advantages of e-commerce in a safe &secure environment. As much as i'm proud with the Middle East's growing and expanding e-commerce site, i was a bit disappointed with their first regional campaign. The campaign is a part of Souq's expansion strategy, so i was expecting a more strategic campaign to approach new customers in the region, with a little test or research to how non-souq or non-ecommerce customers behave. Despite the theme of the campaign, which focuses on the reaction of souq customers when they receive the package, i don't think the …