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SEO & Site Structure – Content from a non technical perspective

As i promised in my previous post (Site Structure – Content), I will be explaining the items mentioned in a non-technical way. I will do that by taking an example from 2 sites: United Arab Emirates Government Site and Abu Dhabi Government Site. I took screen shots from those 2 sites to explain what we went through before.

1) Page Title or the title tag of the page. 2) Page Description or the description tag of the page. 3) Keywords Tag. 4) Heading Tags - H1 is usually the logo for the main page. 5) Alt attribute for your images 6) Text title tag of your text links. 

SEO & Site Structure - Content from a technical perspective

This post is a continuation of the previous post (SEO & Site Structure – Content (Updated)).
The following will give you the technical perspective, but i promise to show you the non-technical side in another post. The 1st 3 items are located in the header area of the page - so all exist within <head> & </head> area. Page Title Example: <title>Google PageRank</title> Page Description Example: <meta name="description" content="It's Google's view of the importance of the page.
The higher the PageRank of the page is, the better its chance to show on top of Search Engine Results Pages." /> Keywords Tag Example: <meta content="Google, PageRank, SEO" name="Keywords" /> Heading Tags Examples:
<h1 id="site-title"><span><a href="http://www.maisabusalah.com/" title="Mais AbuSalah- Your Online Reputation Under Control" rel="home">Mais AbuSalah&#8…

SEO & Site Structure - Content (Updated)

SEO & Site Structure - Content We've talked about keywords research and the building blocks of the site, including content. But content is not only about filling your website with articles, images or videos. As mentioned in the introductory post to site structure, the way you present your content and where you present it does matter. Let's talk about the locations where you need to pay attention to while writing your posts/articles...etc. Your most important keywords/phrases needs to be covered withing the below on-page components: 1) Page Title or the title tag of the page - It shows in the top bar of your browser and the linkable line in each of the results in the search engine results page.
2) Page Description or the description tag of the page: The snippet of the page that shows under the title of the page in the search engine results page, and gives a brief description about the page. SO it helps both the search engine and the searcher getting to know more about the pa…

Google PageRank #infographic

What is Google PageRank? It's Google's view of the importance of the page.The higher the PageRank of the page is, the better its chance to show
on top of Search Engine Results Pages. It was named after the co-founder and ceo of Google, Larry Page, who had a vision about the perfect search engine and how results should show to searchers.He, along with co-founder Sergey Brin first developed that at Stanford How can i see my PageRank? You can download Google Toolbar, enable PageRank and then move the cursor over the PageRank Icon in the toolbar.
Google PageRank - Toolbar How can i increase my PageRank? Through increasing the number of quality backlinks to your site/page. This of the backlink as a vote from other sites to yours, the more votes you have, the more love you get from search engines. Backinking is a topic on its own. I'll come back to it later. How does it affect my site pages? PageRank also flows through links from one page to another.So, again, the way you build your…

SEO - Keywords Research

As mentioned in the previous post, search engine optimization helps you drive more and targeted traffic to your website, but how do you target your users/audience? Using the right keyword/keywords. Before you start your keywords research process, you need to clearly define the following: 1)Your Audience 2) Your Market/Categories 3) Your Goals Now that you have all of the above in mind, you can start. I recommend following the below steps while searching for your keywords: 1.    Brainstorm all possible words and phrases that users would use to find what you have. Remember to put yourself in the mindset of the potential user. 2.    Research:
a)    Check what your competitors are using.
b)    Check your top and new keywords in Google Analytics (Users are already using those to find you).
c)    Check what are the top searched terms users are typing in your site search box (You can check this either using Google Analytics or using logs). 3.    You can also use Google insights for search and …

What is Search Engine Optimization? #infographic

Search Engine Optimization (SEO) Definition: it's the process of making modifications to your site, from content and technical perspective, and the links sending
to your site, in order to get good rankings on search engine results pages for certain targeted keywords. It only affects organic traffic, not paid traffic. Google currently has about 200 factors in their algorithms that determine how sites will rank. Why do we do SEO? To Increase the number of visits to our site through search engines.
To get more targeted visits to our site. How does it work? 1- User searches for a certain query.
2- The query is sent to the search engine's web server.
3- The web server sends it to the index servers, where the content is similar to the index at the back of any book.
4- Index servers send the query to document servers to retrieve the documents with snippets to describe each search result.
5- Search results are sent back to user in less than a second.

SEO Process
You can also get to know …