As i promised in my previous post (Site Structure – Content), I will be explaining the items mentioned in a non-technical way. I will do that by taking an example from 2 sites: United Arab Emirates Government Site and Abu Dhabi Government Site.
I took screen shots from those 2 sites to explain what we went through before.
1) Page Title or the title tag of the page.
2) Page Description or the description tag of the page.
3) Keywords Tag.
4) Heading Tags - H1 is usually the logo for the main page.
5) Alt attribute for your images
6) Text title tag of your text links.