الثلاثاء، 31 يوليو 2012

SEO & Site Structure – Content from a non technical perspective

As i promised in my previous post (Site Structure – Content), I will be explaining the items mentioned in a non-technical way. I will do that by taking an example from 2 sites: United Arab Emirates Government Site and Abu Dhabi Government Site.
I took screen shots from those 2 sites to explain what we went through before.

1) Page Title or the title tag of the page.
2) Page Description or the description tag of the page.
3) Keywords Tag.
4) Heading Tags - H1 is usually the logo for the main page.
5) Alt attribute for your images
6) Text title tag of your text links. 

السبت، 21 يوليو 2012

SEO & Site Structure - Content from a technical perspective

This post is a continuation of the previous post (SEO & Site Structure – Content (Updated)).

The following will give you the technical perspective, but i promise to show you the non-technical side in another post.
The 1st 3 items are located in the header area of the page - so all exist within <head> & </head> area.
Page Title Example: <title>Google PageRank</title>
Page Description Example: <meta name="description" content="It's Google's view of the importance of the page.
The higher the PageRank of the page is, the better its chance to show on top of Search Engine Results Pages." />
Keywords Tag Example: <meta content="Google, PageRank, SEO" name="Keywords" />
Heading Tags Examples:
<h1 id="site-title"><span><a href="http://www.maisabusalah.com/" title="Mais AbuSalah- Your Online Reputation Under Control" rel="home">Mais AbuSalah&#8211; Your Online Reputation Under Control</a></span></h1>
<h2 id="site-description">Your online reputation under control</h2>
Alt Attribute of images example:
<img  alt="Mais AbuSalah- Your Online Reputation Under Control" src="http://cdn.maisabusalah.com/images/news/images/email_icn.png"/>
Title tag for links example:
<a href="http://www.maisabusalah.com/google-pagerank/" title="Google PageRank"><b>Next Post</b></a>
URLs - Example:
Text Density Vs. HTML - it needs certain tools to check, so we'll get back to that later.

Stay tuned for the non-technical post.

الجمعة، 20 يوليو 2012

SEO & Site Structure - Content (Updated)

SEO & Site Structure - Content
We've talked about keywords research and the building blocks of the site, including content. But content is not only about filling your website with articles, images or videos. As mentioned in the introductory post to site structure, the way you present your content and where you present it does matter. Let's talk about the locations where you need to pay attention to while writing your posts/articles...etc.
Your most important keywords/phrases needs to be covered withing the below on-page components:
1) Page Title or the title tag of the page - It shows in the top bar of your browser and the linkable line in each of the results in the search engine results page.
2) Page Description or the description tag of the page: The snippet of the page that shows under the title of the page in the search engine results page, and gives a brief description about the page. SO it helps both the search engine and the searcher getting to know more about the page.
3) Keywords Tag - think of it as a way of tagging your page to certain topics or keyword phrases.
4) Heading Tags (H1 – H6) - sorted by importance. Take a look at printed newspaper page; pick a long report or article. You'll find that the main headline is big bold and the sub-headlines are bold but in smaller font size, while the rest of the text is in normal font size. This helps the reader skim through the article without having to read the whole page. Think of your online page the same way.
For the main page, the most important part is the title of your portal or site. This should be H1 (Main Headline). The best way to do it is through having it as an alternative text for your logo, and having the logo as your H1 tag.
5) Alt attribute for your images - Text in images cannot be read by machines or search engines. So both, search engines and visually challenged users will have an issue reading that, so alt image attribute came to help both. Also it will help users getting to know what your image was all about in case the image was broken or if the user's browser blocked images.
6) Text title tag of your text links. Helps mainly when the text of the link is general (like next  - previous), Having the tag of the link will help the search engine getting to see the title of the page the crawler is about to visit, and this will also strengthen the weight of the keyword that we're targeting for that page.
7) URLs: User your keywords in your urls.
8) Text density in the page (text to html ratio): Make sure that your page is text heavy.
The above will make your page/article look more relevant to the keyword/phrase that you need searchers to find you through.

Stay Tuned for the next SEO Post!

الاثنين، 16 يوليو 2012

Google PageRank

What is Google PageRank?
It's Google's view of the importance of the page.The higher the PageRank of the page is, the better its chance to show
on top of Search Engine Results Pages.
It was named after the co-founder and ceo of Google, Larry Page, who had a vision about the perfect search engine and how results should show to searchers.He, along with co-founder Sergey Brin first developed that at Stanford
How can i see my PageRank?
You can download Google Toolbar, enable PageRank and then move the cursor over the PageRank Icon in the toolbar.

Google PageRank - Toolbar
How can i increase my PageRank?
Through increasing the number of quality backlinks to your site/page. This of the backlink as a vote from other sites to yours, the more votes you have, the more love you get from search engines.
Backinking is a topic on its own. I'll come back to it later.
How does it affect my site pages?
PageRank also flows through links from one page to another.So, again, the way you build your site affects the way PageRank flows to your pages, and hence the way Google sees their importance.
Here's an example of how PageRank flows through the pages of your site - let's call it Sun Heat flow:
Google PageRank Flow - Sun Heat Flow

الخميس، 12 يوليو 2012

SEO - Keywords Research

As mentioned in the previous post, search engine optimization helps you drive more and targeted traffic to your website, but how do you target your users/audience? Using the right keyword/keywords.
Before you start your keywords research process, you need to clearly define the following:
1)Your Audience
2) Your Market/Categories
3) Your Goals
Now that you have all of the above in mind, you can start.
I recommend following the below steps while searching for your keywords:
1.    Brainstorm all possible words and phrases that users would use to find what you have. Remember to put yourself in the mindset of the potential user.
2.    Research:
a)    Check what your competitors are using.
b)    Check your top and new keywords in Google Analytics (Users are already using those to find you).
c)    Check what are the top searched terms users are typing in your site search box (You can check this either using Google Analytics or using logs).
3.    You can also use Google insights for search and Google trends to check the trend.
4.    Use Google Adwords tool to filter the list you came up with, and to check the search volume and competitiveness, in addition to other suggested phrases by Google.
5.    Break down the update list into segments into 3 groups of keywords:
a)    General:
•    Shorter phrases and single words
•    General
•    Lots of traffic
•    Lower conversions (not much targeted)
b)    Focused:
•    Slightly shorter phrases
•    High traffic numbers
•    Phrases are still focused on what you offer (more targeted than broad)
c)    Laser Focused (Long Tail):
•    Longer and more targeted phrases
•    Traffic numbers are smaller
•    More qualified users and conversion rates are higher
• General (Generic and competitive keywords):
Jumeirah Beach (Maybe user is looking for photos)
• Focused: Less generic, and less competitive:
Jumeirah Beach Directions
Staying by Jumeirah Beach
•    Laser Focused: Long tail phrases: (Less traffic but more targeted)
Booking at Jumeirah Beach Hotel
Stay tuned for the next post!

الأربعاء، 11 يوليو 2012

What is Search Engine Optimization?

Search Engine Optimization (SEO) Definition:
it's the process of making modifications to your site, from content and technical perspective, and the links sending
to your site, in order to get good rankings on search engine results pages for certain targeted keywords.
It only affects organic traffic, not paid traffic.
Google currently has about 200 factors in their algorithms that determine how sites will rank.
Why do we do SEO?
To Increase the number of visits to our site through search engines.
To get more targeted visits to our site.
How does it work?
1- User searches for a certain query.
2- The query is sent to the search engine's web server.
3- The web server sends it to the index servers, where the content is similar to the index at the back of any book.
4- Index servers send the query to document servers to retrieve the documents with snippets to describe each search result.
5- Search results are sent back to user in less than a second.

SEO Process

You can also get to know more about the mechanism of search by Matt Cutts from Google by watching the following video: