الاثنين، 31 ديسمبر 2012

Marketing 101 Tips - Part 1

  • Before you start working on/promoting for your product, get to know your audience. You need to either meet a demand or create one to succeed.

  • Competition is not always bad for your business. Learn from your competitors but make sure not to copy them.

  • When working with your marketing team or agency,  respecting the intelligence of your audience should be a priority.

  • Avoid confusing your consumers by havning multiple messages in your ads. This Panasonic Ad as an example.

  • When you meet the consumers' need, they will eventually promote your product. @RTA_Dubai is a successful example.

  • Youtube is taking a very smart path to open the space for consumers, producers & advertisers, by providing them with all reasons to be there.

السبت، 15 ديسمبر 2012

Your 101 Google Adwords Setup Guide – Part 2

This part is more into keywords, adding keywords list to the ad groups and growing this list.
11- Start adding your keywords to your ad groups. (Go back to part one where we talked about keywords.)
- Adwords will also give you more suggested keywords (as in the box to the right in the below image), and suggests the keywords tool to you (Which we’ll talk about later).

Adding Keywords to Ad groups
12- You can also copy your keywords to more than one ad group, by selecting the keywords you want to copy, and then going to More actions and select Copy.

copying keywords to ad groups
13- Once you select copy, a pop-up will ask you to select your campaign and ad group.
- You can also copy the bid and the destination url.

Selectng the destination ad group for your copied keywords

Copying your keywords to an ad group

14- Keyword Tool: You can use this tool by going to Tools and Analysis from the top and then selecting Keyword Tool

Adwords - Keyword Tool

15- You can find keywords by adding a word or phrase in the first text box, &/or use a website url in the 2nd text box, &/or selecting/typing a category in the 3rd text box.

Finding Keywords Using Keyword Tool

16- There are 2 tabs in the middle of the page: Keywords Ideas & Ad group Ideas.
- The 1st one will simple save the keywords you select and then move them to the ad group you select from top, or when you select Add to Account below that tab.
- The 2nd one will actually create ad groups (new) based on the themes of those keywords, which is awesome and will save you time!

Keyword Ideas & Ad Group Ideas

17- Once you select/save your keywords and click on Add to account, you’ll need to select your campaign and ad group (as previously mentioned).

Adding Keywords to Your Account
Stay tuned for Part 3.