الأربعاء، 11 يوليو 2012

What is Search Engine Optimization?


Search Engine Optimization (SEO) Definition:
it's the process of making modifications to your site, from content and technical perspective, and the links sending
to your site, in order to get good rankings on search engine results pages for certain targeted keywords.
It only affects organic traffic, not paid traffic.
Google currently has about 200 factors in their algorithms that determine how sites will rank.
Why do we do SEO?
To Increase the number of visits to our site through search engines.
To get more targeted visits to our site.
How does it work?
1- User searches for a certain query.
2- The query is sent to the search engine's web server.
3- The web server sends it to the index servers, where the content is similar to the index at the back of any book.
4- Index servers send the query to document servers to retrieve the documents with snippets to describe each search result.
5- Search results are sent back to user in less than a second.


SEO Process

You can also get to know more about the mechanism of search by Matt Cutts from Google by watching the following video: