This part is more into keywords, adding keywords list to the ad groups and growing this list.
11- Start adding your keywords to your ad groups. (Go back to part one where we talked about keywords.)
- Adwords will also give you more suggested keywords (as in the box to the right in the below image), and suggests the keywords tool to you (Which we’ll talk about later).
12- You can also copy your keywords to more than one ad group, by selecting the keywords you want to copy, and then going to More actions and select Copy.
13- Once you select copy, a pop-up will ask you to select your campaign and ad group.
- You can also copy the bid and the destination url.
Selectng the destination ad group for your copied keywords
14- Keyword Tool: You can use this tool by going to Tools and Analysis from the top and then selecting Keyword Tool
15- You can find keywords by adding a word or phrase in the first text box, &/or use a website url in the 2nd text box, &/or selecting/typing a category in the 3rd text box.
16- There are 2 tabs in the middle of the page: Keywords Ideas & Ad group Ideas.
- The 1st one will simple save the keywords you select and then move them to the ad group you select from top, or when you select Add to Account below that tab.
- The 2nd one will actually create ad groups (new) based on the themes of those keywords, which is awesome and will save you time!
17- Once you select/save your keywords and click on Add to account, you’ll need to select your campaign and ad group (as previously mentioned).
Stay tuned for Part 3.