Your 101 Google Adwords Setup Guide - Part 1

Welcome to your 101 Google Adwords Setup.

Before you start working on your account you need to make sure that you have the following raedy and clear…

•Make sure that you clearly know your goals or your client goals.

 

•Put a list of questions for yourself or for your clients to answer each time you’re planning to start a new campaign.

 

•Make sure that you know your target audience.

 

•Don’t forget to agree with your clients on the success metrics of the campaign.

 

•Make sure that you will continuously review and evaluate your campaign to work on the needed changes on your keywords, ads, adgroups …etc.

 

•Make sure that you have your seed list of keywords and keyword phrases as well as your text and display ads, in addition to the appropriate/relevant landing page(s).

 

Let's go:

 

1- Go to adwords.google.com

2- Sign in with your Google account or create a new account if you don’t already have one.

 

Sign in with your Google account or create a new account if you don’t already have one.

 

3- Select your country, time zone and currency.

Select your country, time zone and currency.

4- Verify your account by going to your inbox and following the list of instructions sent from Google Adwords.

Verify your account by going to your inbox and following the list of instructions sent from Google Adwords.

5- Once you click on the login link that was sent through the adwords email, you’ll be able to start creating your first campaign.
6- Click on Create your first Campaign button to start.

Click on Create your first Campaign button to start.

7- Fill in and select your campaign settings

Fill in and select your campaign settings

8- When selecting settings, make sure that you’re following your client’s guidelines or your own requirements if you’re working on your own campaign.
 

A) Campaign Name: Make sure that you name the campaign with something that identifies the goal of the campaign.
 

B) Campaign Type: Are you targeting Search Networks Only, Display Networks Only, Search & Display, TV Campaign or Online Video?
 

C) Next to the Campaign type, there are two options to select from: Standard or All Features. Standard is for the keywords-targeted text ads for search and Display networks, while All Features option is open for all different options.
 

D) Select your targeted networks: Google Search Network (with or without search partners) or Google Display Network.
 

E) Select your targeted devices: Desktops & Laptops, Mobiles and Tablets. (Make Sure that the site you’re promoting works properly on all the devices that you selected.)
 

F) Select your targeted locations/countries.
 

G) Select your bidding and budget. Note that there’s the basic options and the advanced options for the bidding. The advanced options will allow you to control the CPC bid limit, use enhanced CPC based on conversions, Focus on conversions or focus on impressions. This will depend on your goal/target for that campaign. Keep in mind that you won’t be able to use the enhanced CPC options if you chose to run on search networks.
 

H) Ad extensions: Optional feature to include relevant business information to your ads (like location, number…etc.).
 

9- Edit Campaign Settings: You can always edit your campaign settings by click on settings tab, and then click on the campaign.
 

- And you can edit status, name and end date by clicking on Campaigns tab on top, then clicking on settings tab in the middle, selecting the campaign you want to edit and then clicking on the edit button.

Edit Your Campaign Settings

10- Ad groups: Each campaign should have at least one ad group, and each ad group should have at least one ad, with at least one keyword that will trigger that ad. Keep in mind that your keywords are the key to create your text ads (as well as image ads), so they should come first.

Ad Groups

Stay tuned for more details in part 2