الاثنين، 13 أغسطس 2012

SEO Case Study - AnaZahra.com


AnaZahra is a leading original Arabic Content Women Online Magazine. The portal uses word press as their content management system (CMS), and they are successfully using the All in One SEO Pack plugin for word press. The theme of the site is impressive and full of colors and visuals; however, there's still a space to improve the search engine visibility and traffic.
Here's a quick SEO audit for the site:
1- Titles: a) Title of Homepage (only in English). b) Title of some internal pages is the title of the site rather than the title of the section
AnaZahra Main Page Title
AnaZahra Categoty Title - Duplicate of Main Page
2- Description: The descriptive text used in the description tag is not descriptive (<meta name="description" content="anazahra" /> ), which results in no SERP snippet when someone searches for the site.

AnaZahra Description Tag - There's no description
3- HTML Sitemap: There's no html sitemap.
4- Main page: a) text: There's very little helpful text in the main page. Check for example the text version of the cached page. Most of the content that shows up niether helps the site name or description nor strengthening the targeted keywords. b) Usability: The header is so wide and big that most of the important content is actually below the fold, while it should be on top and above the fold.

Text Version of AnaZahra
5- Page Load Time: Slow. Even Alexa sees the page load time is very slow. There are a couple of solutions for that matter.
6- Header Tags: H1 is perfectly used, but the rest of the H tags are not well utilized. They don't support the h1 tag.
7- ALT Tag for Images: Many images are missing their alt tag, like the example if the following screen shot.

AnaZahra missing Alt Tag Example
8- XML sitemap: there's no xml sitemap which will affect the number of pages from the magazine indexed by Google.

Mais SEO Score for Let’s Sale is: 6/10
If you’re interested in more details, contact me: abusalah@promosteer.com