الجمعة، 31 أغسطس 2012

Your 101 Google Analytics Setup Guide


In this post, we'll talk about the basics of how to setup a new Google Analytics account and tracking code on your website.
Here's what you need to do:
1- Go to www.google.com/analytics
2- Click on Create an account button on the top right of the page
Google Analytics Setup - Step1&2

3- Sign in with your Google Email if you already have one, Or
4- Click on Sign Up button on the top right of the page

Google Analytics Setup - Step 3&4

5- Fill in the below form to create a new account.

Google Analytics Setup - Step5


6- Once done, sign in with your Google Account.

Google Analytics Setup - Step6
7- Click on Sign Up Button as in the below screen

Google Analytics Seypt - Step7
8- Fill in the following form with you Account Name, URL, Time Zone, Industry and don’t forget to select your country from the drop down menu under User Agreement section.
9- Click on the box next to Yes, I agree to the above terms and conditions statement, below the Terms and Conditions area.
10- Click on Create Account.

Google Analytics Setup - Steps 8-10
11- In this page, you need to select the tracking options: Standard, Advanced and Custom, and you can also track your mobile applications if you need to.
12- We’ll proceed with the standard tracking. You’ll need to select the type of the domain you’re tracking: single domain, One domain with multiple subdomains or multiple top-level domains.

Google Analytics Setup - Step 11&12
13- The second part of the page will show you the tracking code that you’ll need to copy and past on your site.
14- You can also email the instructions to your technical team (as in the second part of the following screen shot).
15- Make sure that you will place this code before the closing of the header area of each page of your site.
16 – Click on Save, and once the code is placed on your website, you can start browsing through different reports by clicking on Home, Standard Reporting or Custom Reporting on the top of the page.

Google Analytics Setup - Steps 13-16
17- Here’s the standard reporting view (no data for this one as code wasn’t placed on the site yet)

Google Analytics Setup - Step17
18- Here’s the Home page reporting view – My Dashboard (no data for this one as code wasn’t placed on the site yet).

Google Analytics Setup - Step18
Happy Reporting!


الاثنين، 13 أغسطس 2012

SEO Case Study - AnaZahra.com


AnaZahra is a leading original Arabic Content Women Online Magazine. The portal uses word press as their content management system (CMS), and they are successfully using the All in One SEO Pack plugin for word press. The theme of the site is impressive and full of colors and visuals; however, there's still a space to improve the search engine visibility and traffic.
Here's a quick SEO audit for the site:
1- Titles: a) Title of Homepage (only in English). b) Title of some internal pages is the title of the site rather than the title of the section
AnaZahra Main Page Title
AnaZahra Categoty Title - Duplicate of Main Page
2- Description: The descriptive text used in the description tag is not descriptive (<meta name="description" content="anazahra" /> ), which results in no SERP snippet when someone searches for the site.

AnaZahra Description Tag - There's no description
3- HTML Sitemap: There's no html sitemap.
4- Main page: a) text: There's very little helpful text in the main page. Check for example the text version of the cached page. Most of the content that shows up niether helps the site name or description nor strengthening the targeted keywords. b) Usability: The header is so wide and big that most of the important content is actually below the fold, while it should be on top and above the fold.

Text Version of AnaZahra
5- Page Load Time: Slow. Even Alexa sees the page load time is very slow. There are a couple of solutions for that matter.
6- Header Tags: H1 is perfectly used, but the rest of the H tags are not well utilized. They don't support the h1 tag.
7- ALT Tag for Images: Many images are missing their alt tag, like the example if the following screen shot.

AnaZahra missing Alt Tag Example
8- XML sitemap: there's no xml sitemap which will affect the number of pages from the magazine indexed by Google.

Mais SEO Score for Let’s Sale is: 6/10
If you’re interested in more details, contact me: abusalah@promosteer.com



الجمعة، 10 أغسطس 2012

SEO Case Study - Addustour Newspaper


Addustour newspaper or جريدة الدستور is a local Jordanian newspaper, and one of the very first ones in the country.
They have pretty good Arabic content wind as the site is not optimized for search engines and many pages of content disappear from search engines because of the poor optimization.
I will list 11 things they should do to have the basics (different than the ones mentioned in my SEO 101 checklist mentioned earlier)
  1. Titles: There are many duplicate and non-descriptive titles. For example, title tag for category page have the same title as the homepage. Check this as an example: http://www.addustour.com/Section.aspx?sec=1
  2. Site Structure or Breadcrumbs: There aren't any in the site. This makes it confusing for both search engines and users when they try to reach out to deep buried content.
  3. Description tag: Please use description tag for your pages.
  4. Images' Alt attribute: None of the images has alt image attribute.
  5. Anchor text/Title tag for links: Many text links in the site are non-descriptive and don't have descriptive title tag/anchor text.
  6. Archiving for online pages: Some content will continue to benefit online users and searches to it still needs to be online and archived. Trying to find an old piece of content through Google is mission impossible. Help users to access your pages to allow the search engine to help you more.
  7. Header Tags: There aren't any header tags in the site.
  8. URLs: a) The urls here are scary. Please optimize them! Check this one for example: http://www.addustour.com/ViewTopic.aspx?ac=\LocalAndGover\2012\08\LocalAndGover_issue1755_day07_id430892.htm b) They don't have the targeted keywords c) There are duplicated urls (http://www.addustour.com/Default.aspx and http://www.addustour.com/).
  9. XML sitemap: The site needs to have xml sitemap, which doesn't currently exist.
  10. HTML sitemap: There needs tobe an html sitemap for the site, which doesn't currently exist. 
  11. Social Media: Yes, there's a toolbox for social media to share the content, but there needs to be a more interactive social media marketing plan. For example, there are only 19 shares of addustour main page to google plus until the time this post was written.
    And the result is.... When you search for a news piece that is in addustour, you'll not find it in the top 3 results in the SERP:

    addustour in SERP - The story we were looking for... and it was actually featured on the main page
    Of course, there are more things that needs to be fixed, but the above can be a good start.
    Mais SEO Score for addustour is: 2/10
    If you're interested in having your site audited, email me: abusalah@promosteer.com

الأربعاء، 1 أغسطس 2012

SEO Case Study - Let's Sale Website


This time i'm doing a quick review for a new website (letssale.com), based on a friend's request.
Let's Sale, as per their "About Us" page, is the FIRST portal that gives you the chance to upload, manage and sell you deal online! LetsSale.com portal has everything you want to promote your business deals online. The playground is yours! ALL DEALERS, everywhere are invited to this experiment.
With letsSale.com, dealers can watch their business activity(Today orders, pending orders, deals visits, and more..,), plus we give them an overview statistics about the covered cities, most wanted categories, and their sale activity..
Here's my quick SEO review for the site:
1-      URLS: a) Duplication: there are multiple (Duplicate) URLs for the main page. b) Friendly URLs: many URLs use special characters like (?). This needs to be avoided.
2-      Titles: Duplicate Titles - Most pages have the same title (same as main page).
3-      Description: There’s no description tag in pages.
4-      Header Tags: There are no header tags in pages, especially in the main page.
5-      Alt Image Attribute: Alt Image attribute is not used in the site.
6-      HTML sitemap: There’s no HTML sitemap.
7-      XML sitemap: There’s no XML sitemap.
8-      Analytics: There’s no analytics tools used (No Google Analytics).
9-      Links Title Tag: There’s no title tag for links.
10-   Robots.txt: There’s no robots.txt file used.

Mais SEO Score for Let's Sale is: 1/10

If you're interested in more details, contact me: abusalah@promosteer.com

Your 101 SEO Checklist for Site Structure


Site Structure - Clean site foundation checklist:
  1.     Your code is clean and error free
  2.     Your Java script code is in an external .js file and not on-page
  3.     Your CSS is in an external file and not on-page
  4.     Your pages are easy to navigate.
  5.     Your pages are well connected to each other.
  6.     Your site doesn't have frames.
  7.     Your site doesn't have flash or java script navigation.
  8.     Your text is a text on the page and not contained within Flash or an image.
  9.     Your most important pages shouldn’t be more than one click away from your homepage. Your content shouldn't be deep buried in your site. It should be easily accessed by both visitors and search engines.
  10.     Your pages can be reached from at least one static text link.
  11.     Your site has a tag cloud or clear categorization with text links, covering and focusing on your most important keywords, to send PageRank heat to all your pages.