الاثنين، 31 ديسمبر 2012

Marketing 101 Tips - Part 1

  • Before you start working on/promoting for your product, get to know your audience. You need to either meet a demand or create one to succeed.

  • Competition is not always bad for your business. Learn from your competitors but make sure not to copy them.

  • When working with your marketing team or agency,  respecting the intelligence of your audience should be a priority.

  • Avoid confusing your consumers by havning multiple messages in your ads. This Panasonic Ad as an example.

  • When you meet the consumers' need, they will eventually promote your product. @RTA_Dubai is a successful example.

  • Youtube is taking a very smart path to open the space for consumers, producers & advertisers, by providing them with all reasons to be there.

السبت، 15 ديسمبر 2012

Your 101 Google Adwords Setup Guide – Part 2


This part is more into keywords, adding keywords list to the ad groups and growing this list.
11- Start adding your keywords to your ad groups. (Go back to part one where we talked about keywords.)
- Adwords will also give you more suggested keywords (as in the box to the right in the below image), and suggests the keywords tool to you (Which we’ll talk about later).

Adding Keywords to Ad groups
12- You can also copy your keywords to more than one ad group, by selecting the keywords you want to copy, and then going to More actions and select Copy.

copying keywords to ad groups
13- Once you select copy, a pop-up will ask you to select your campaign and ad group.
- You can also copy the bid and the destination url.


Selectng the destination ad group for your copied keywords

Copying your keywords to an ad group

14- Keyword Tool: You can use this tool by going to Tools and Analysis from the top and then selecting Keyword Tool

Adwords - Keyword Tool

15- You can find keywords by adding a word or phrase in the first text box, &/or use a website url in the 2nd text box, &/or selecting/typing a category in the 3rd text box.

Finding Keywords Using Keyword Tool

16- There are 2 tabs in the middle of the page: Keywords Ideas & Ad group Ideas.
- The 1st one will simple save the keywords you select and then move them to the ad group you select from top, or when you select Add to Account below that tab.
- The 2nd one will actually create ad groups (new) based on the themes of those keywords, which is awesome and will save you time!


Keyword Ideas & Ad Group Ideas

17- Once you select/save your keywords and click on Add to account, you’ll need to select your campaign and ad group (as previously mentioned).

Adding Keywords to Your Account
Stay tuned for Part 3.

الخميس، 15 نوفمبر 2012

نصائح للتسويق 101 – الجزء الأول


قبل أن تبدأ العمل على منتجك أو الترويج له، عليك أن تعرف جمهورك المستهدف جيداً. كما يتوجب عليك أن تحقق احتياجات ومتطلبات جمهورك، أوحتى أن تنشئ احتياجات ومتطلبات جديدة و من ثم تقوم بتلبيتها كي تضمن النجاح.
لا تعتبر المنافسة أمراً سيئاً بالضرورة في عالم الأعمال. تعلّم من منافسيك واحذر من تقليدهم.
يجب أن تضع في قمة أولوياتك عند العمل مع فريقك أو وكالة التسويق احترام ذكاء جمهورك.
تجنب تشويش زبائنك عبر توجيه رسائل مختلطة ومتعدّدة في إعلاناتك. ركّز على رسالة واحدة في كل إعلان. إعلان باناسونك هنا يعد أحد الأمثلة على الإعلانات المشوشة للشريحة المستهدفة من الجمهور.
لدى تحقيقك احتياجات ومتطلبات زبائنك، فإنهم سيقومون تلقائياً بالترويج لمنتجاتك. هيئة الطرق و المواصلات في دبي تعد من أفضل الأمثلة على ذلك.
يستخدم موقع يوتيوب طرقاً ذكيةً لفتح الأفاق للمستهلكين، والمنتجين، والمعلنين، و ذلك عبر تزويدهم بكافة الأسباب لاستخدامه.

الاثنين، 1 أكتوبر 2012

Your 101 Google Adwords Setup Guide - Part 1


Welcome to your 101 Google Adwords Setup.
Before you start working on your account you need to make sure that you have the following raedy and clear…
•Make sure that you clearly know your goals or your client goals.

 
•Put a list of questions for yourself or for your clients to answer each time you’re planning to start a new campaign.

 
•Make sure that you know your target audience.

 
•Don’t forget to agree with your clients on the success metrics of the campaign.

 
•Make sure that you will continuously review and evaluate your campaign to work on the needed changes on your keywords, ads, adgroups …etc.

 
•Make sure that you have your seed list of keywords and keyword phrases as well as your text and display ads, in addition to the appropriate/relevant landing page(s).

 
Let's go:

 
1- Go to adwords.google.com

2- Sign in with your Google account or create a new account if you don’t already have one.

 
Sign in with your Google account or create a new account if you don’t already have one.
 
3- Select your country, time zone and currency.

Select your country, time zone and currency.

4- Verify your account by going to your inbox and following the list of instructions sent from Google Adwords.


Verify your account by going to your inbox and following the list of instructions sent from Google Adwords.

5- Once you click on the login link that was sent through the adwords email, you’ll be able to start creating your first campaign.
6- Click on Create your first Campaign button to start.

Click on Create your first Campaign button to start.
7- Fill in and select your campaign settings

Fill in and select your campaign settings

8- When selecting settings, make sure that you’re following your client’s guidelines or your own requirements if you’re working on your own campaign.
 
A) Campaign Name: Make sure that you name the campaign with something that identifies the goal of the campaign.
 
B) Campaign Type: Are you targeting Search Networks Only, Display Networks Only, Search & Display, TV Campaign or Online Video?
 
C) Next to the Campaign type, there are two options to select from: Standard or All Features. Standard is for the keywords-targeted text ads for search and Display networks, while All Features option is open for all different options.
 
D) Select your targeted networks: Google Search Network (with or without search partners) or Google Display Network.
 
E) Select your targeted devices: Desktops & Laptops, Mobiles and Tablets. (Make Sure that the site you’re promoting works properly on all the devices that you selected.)
 
F) Select your targeted locations/countries.
 
G) Select your bidding and budget. Note that there’s the basic options and the advanced options for the bidding. The advanced options will allow you to control the CPC bid limit, use enhanced CPC based on conversions, Focus on conversions or focus on impressions. This will depend on your goal/target for that campaign. Keep in mind that you won’t be able to use the enhanced CPC options if you chose to run on search networks.
 
H) Ad extensions: Optional feature to include relevant business information to your ads (like location, number…etc.).
 
9- Edit Campaign Settings: You can always edit your campaign settings by click on settings tab, and then click on the campaign.
 
- And you can edit status, name and end date by clicking on Campaigns tab on top, then clicking on settings tab in the middle, selecting the campaign you want to edit and then clicking on the edit button.

Edit Your Campaign Settings

10- Ad groups: Each campaign should have at least one ad group, and each ad group should have at least one ad, with at least one keyword that will trigger that ad. Keep in mind that your keywords are the key to create your text ads (as well as image ads), so they should come first.

Ad Groups

Stay tuned for more details in part 2

السبت، 15 سبتمبر 2012

Does Google know that your site exists?


If you're a new website owner or webmaster, try this little test to see if Google already knows that your site is out there in the web.
Go to Google.com and type the site command, like site:maisabusalah.com
How to get to know if Google has already indexed your site
Now, if you saw results from your website showing up in the SERP, then your site is already indexed, but if it didn't show up, then there's a lot of work ahead of you.
You can start that by submitting your site/content to Google. Use this page to do so.
Note: If your site is not new and used to show up in SERPs, but stopped showing up now, then you'll need to investigate the possibility of violating Google Webmaster Guidelines. You might have been penalized by Google!
Good Luck!

الجمعة، 31 أغسطس 2012

Your 101 Google Analytics Setup Guide


In this post, we'll talk about the basics of how to setup a new Google Analytics account and tracking code on your website.
Here's what you need to do:
1- Go to www.google.com/analytics
2- Click on Create an account button on the top right of the page
Google Analytics Setup - Step1&2

3- Sign in with your Google Email if you already have one, Or
4- Click on Sign Up button on the top right of the page

Google Analytics Setup - Step 3&4

5- Fill in the below form to create a new account.

Google Analytics Setup - Step5


6- Once done, sign in with your Google Account.

Google Analytics Setup - Step6
7- Click on Sign Up Button as in the below screen

Google Analytics Seypt - Step7
8- Fill in the following form with you Account Name, URL, Time Zone, Industry and don’t forget to select your country from the drop down menu under User Agreement section.
9- Click on the box next to Yes, I agree to the above terms and conditions statement, below the Terms and Conditions area.
10- Click on Create Account.

Google Analytics Setup - Steps 8-10
11- In this page, you need to select the tracking options: Standard, Advanced and Custom, and you can also track your mobile applications if you need to.
12- We’ll proceed with the standard tracking. You’ll need to select the type of the domain you’re tracking: single domain, One domain with multiple subdomains or multiple top-level domains.

Google Analytics Setup - Step 11&12
13- The second part of the page will show you the tracking code that you’ll need to copy and past on your site.
14- You can also email the instructions to your technical team (as in the second part of the following screen shot).
15- Make sure that you will place this code before the closing of the header area of each page of your site.
16 – Click on Save, and once the code is placed on your website, you can start browsing through different reports by clicking on Home, Standard Reporting or Custom Reporting on the top of the page.

Google Analytics Setup - Steps 13-16
17- Here’s the standard reporting view (no data for this one as code wasn’t placed on the site yet)

Google Analytics Setup - Step17
18- Here’s the Home page reporting view – My Dashboard (no data for this one as code wasn’t placed on the site yet).

Google Analytics Setup - Step18
Happy Reporting!


الاثنين، 13 أغسطس 2012

SEO Case Study - AnaZahra.com


AnaZahra is a leading original Arabic Content Women Online Magazine. The portal uses word press as their content management system (CMS), and they are successfully using the All in One SEO Pack plugin for word press. The theme of the site is impressive and full of colors and visuals; however, there's still a space to improve the search engine visibility and traffic.
Here's a quick SEO audit for the site:
1- Titles: a) Title of Homepage (only in English). b) Title of some internal pages is the title of the site rather than the title of the section
AnaZahra Main Page Title
AnaZahra Categoty Title - Duplicate of Main Page
2- Description: The descriptive text used in the description tag is not descriptive (<meta name="description" content="anazahra" /> ), which results in no SERP snippet when someone searches for the site.

AnaZahra Description Tag - There's no description
3- HTML Sitemap: There's no html sitemap.
4- Main page: a) text: There's very little helpful text in the main page. Check for example the text version of the cached page. Most of the content that shows up niether helps the site name or description nor strengthening the targeted keywords. b) Usability: The header is so wide and big that most of the important content is actually below the fold, while it should be on top and above the fold.

Text Version of AnaZahra
5- Page Load Time: Slow. Even Alexa sees the page load time is very slow. There are a couple of solutions for that matter.
6- Header Tags: H1 is perfectly used, but the rest of the H tags are not well utilized. They don't support the h1 tag.
7- ALT Tag for Images: Many images are missing their alt tag, like the example if the following screen shot.

AnaZahra missing Alt Tag Example
8- XML sitemap: there's no xml sitemap which will affect the number of pages from the magazine indexed by Google.

Mais SEO Score for Let’s Sale is: 6/10
If you’re interested in more details, contact me: abusalah@promosteer.com



الجمعة، 10 أغسطس 2012

SEO Case Study - Addustour Newspaper


Addustour newspaper or جريدة الدستور is a local Jordanian newspaper, and one of the very first ones in the country.
They have pretty good Arabic content wind as the site is not optimized for search engines and many pages of content disappear from search engines because of the poor optimization.
I will list 11 things they should do to have the basics (different than the ones mentioned in my SEO 101 checklist mentioned earlier)
  1. Titles: There are many duplicate and non-descriptive titles. For example, title tag for category page have the same title as the homepage. Check this as an example: http://www.addustour.com/Section.aspx?sec=1
  2. Site Structure or Breadcrumbs: There aren't any in the site. This makes it confusing for both search engines and users when they try to reach out to deep buried content.
  3. Description tag: Please use description tag for your pages.
  4. Images' Alt attribute: None of the images has alt image attribute.
  5. Anchor text/Title tag for links: Many text links in the site are non-descriptive and don't have descriptive title tag/anchor text.
  6. Archiving for online pages: Some content will continue to benefit online users and searches to it still needs to be online and archived. Trying to find an old piece of content through Google is mission impossible. Help users to access your pages to allow the search engine to help you more.
  7. Header Tags: There aren't any header tags in the site.
  8. URLs: a) The urls here are scary. Please optimize them! Check this one for example: http://www.addustour.com/ViewTopic.aspx?ac=\LocalAndGover\2012\08\LocalAndGover_issue1755_day07_id430892.htm b) They don't have the targeted keywords c) There are duplicated urls (http://www.addustour.com/Default.aspx and http://www.addustour.com/).
  9. XML sitemap: The site needs to have xml sitemap, which doesn't currently exist.
  10. HTML sitemap: There needs tobe an html sitemap for the site, which doesn't currently exist. 
  11. Social Media: Yes, there's a toolbox for social media to share the content, but there needs to be a more interactive social media marketing plan. For example, there are only 19 shares of addustour main page to google plus until the time this post was written.
    And the result is.... When you search for a news piece that is in addustour, you'll not find it in the top 3 results in the SERP:

    addustour in SERP - The story we were looking for... and it was actually featured on the main page
    Of course, there are more things that needs to be fixed, but the above can be a good start.
    Mais SEO Score for addustour is: 2/10
    If you're interested in having your site audited, email me: abusalah@promosteer.com

الأربعاء، 1 أغسطس 2012

SEO Case Study - Let's Sale Website


This time i'm doing a quick review for a new website (letssale.com), based on a friend's request.
Let's Sale, as per their "About Us" page, is the FIRST portal that gives you the chance to upload, manage and sell you deal online! LetsSale.com portal has everything you want to promote your business deals online. The playground is yours! ALL DEALERS, everywhere are invited to this experiment.
With letsSale.com, dealers can watch their business activity(Today orders, pending orders, deals visits, and more..,), plus we give them an overview statistics about the covered cities, most wanted categories, and their sale activity..
Here's my quick SEO review for the site:
1-      URLS: a) Duplication: there are multiple (Duplicate) URLs for the main page. b) Friendly URLs: many URLs use special characters like (?). This needs to be avoided.
2-      Titles: Duplicate Titles - Most pages have the same title (same as main page).
3-      Description: There’s no description tag in pages.
4-      Header Tags: There are no header tags in pages, especially in the main page.
5-      Alt Image Attribute: Alt Image attribute is not used in the site.
6-      HTML sitemap: There’s no HTML sitemap.
7-      XML sitemap: There’s no XML sitemap.
8-      Analytics: There’s no analytics tools used (No Google Analytics).
9-      Links Title Tag: There’s no title tag for links.
10-   Robots.txt: There’s no robots.txt file used.

Mais SEO Score for Let's Sale is: 1/10

If you're interested in more details, contact me: abusalah@promosteer.com

Your 101 SEO Checklist for Site Structure


Site Structure - Clean site foundation checklist:
  1.     Your code is clean and error free
  2.     Your Java script code is in an external .js file and not on-page
  3.     Your CSS is in an external file and not on-page
  4.     Your pages are easy to navigate.
  5.     Your pages are well connected to each other.
  6.     Your site doesn't have frames.
  7.     Your site doesn't have flash or java script navigation.
  8.     Your text is a text on the page and not contained within Flash or an image.
  9.     Your most important pages shouldn’t be more than one click away from your homepage. Your content shouldn't be deep buried in your site. It should be easily accessed by both visitors and search engines.
  10.     Your pages can be reached from at least one static text link.
  11.     Your site has a tag cloud or clear categorization with text links, covering and focusing on your most important keywords, to send PageRank heat to all your pages.

الثلاثاء، 31 يوليو 2012

SEO & Site Structure – Content from a non technical perspective


As i promised in my previous post (Site Structure – Content), I will be explaining the items mentioned in a non-technical way. I will do that by taking an example from 2 sites: United Arab Emirates Government Site and Abu Dhabi Government Site.
I took screen shots from those 2 sites to explain what we went through before.


1) Page Title or the title tag of the page.
2) Page Description or the description tag of the page.
3) Keywords Tag.
4) Heading Tags - H1 is usually the logo for the main page.
5) Alt attribute for your images
6) Text title tag of your text links. 

السبت، 21 يوليو 2012

SEO & Site Structure - Content from a technical perspective


This post is a continuation of the previous post (SEO & Site Structure – Content (Updated)).

The following will give you the technical perspective, but i promise to show you the non-technical side in another post.
The 1st 3 items are located in the header area of the page - so all exist within <head> & </head> area.
Page Title Example: <title>Google PageRank</title>
Page Description Example: <meta name="description" content="It's Google's view of the importance of the page.
The higher the PageRank of the page is, the better its chance to show on top of Search Engine Results Pages." />
Keywords Tag Example: <meta content="Google, PageRank, SEO" name="Keywords" />
Heading Tags Examples:
<h1 id="site-title"><span><a href="http://www.maisabusalah.com/" title="Mais AbuSalah- Your Online Reputation Under Control" rel="home">Mais AbuSalah&#8211; Your Online Reputation Under Control</a></span></h1>
<h2 id="site-description">Your online reputation under control</h2>
Alt Attribute of images example:
<img  alt="Mais AbuSalah- Your Online Reputation Under Control" src="http://cdn.maisabusalah.com/images/news/images/email_icn.png"/>
Title tag for links example:
<a href="http://www.maisabusalah.com/google-pagerank/" title="Google PageRank"><b>Next Post</b></a>
URLs - Example:
http://www.maisabusalah.com/google-pagerank/
Text Density Vs. HTML - it needs certain tools to check, so we'll get back to that later.

Stay tuned for the non-technical post.

الجمعة، 20 يوليو 2012

SEO & Site Structure - Content (Updated)


SEO & Site Structure - Content
We've talked about keywords research and the building blocks of the site, including content. But content is not only about filling your website with articles, images or videos. As mentioned in the introductory post to site structure, the way you present your content and where you present it does matter. Let's talk about the locations where you need to pay attention to while writing your posts/articles...etc.
Your most important keywords/phrases needs to be covered withing the below on-page components:
1) Page Title or the title tag of the page - It shows in the top bar of your browser and the linkable line in each of the results in the search engine results page.
2) Page Description or the description tag of the page: The snippet of the page that shows under the title of the page in the search engine results page, and gives a brief description about the page. SO it helps both the search engine and the searcher getting to know more about the page.
3) Keywords Tag - think of it as a way of tagging your page to certain topics or keyword phrases.
4) Heading Tags (H1 – H6) - sorted by importance. Take a look at printed newspaper page; pick a long report or article. You'll find that the main headline is big bold and the sub-headlines are bold but in smaller font size, while the rest of the text is in normal font size. This helps the reader skim through the article without having to read the whole page. Think of your online page the same way.
For the main page, the most important part is the title of your portal or site. This should be H1 (Main Headline). The best way to do it is through having it as an alternative text for your logo, and having the logo as your H1 tag.
5) Alt attribute for your images - Text in images cannot be read by machines or search engines. So both, search engines and visually challenged users will have an issue reading that, so alt image attribute came to help both. Also it will help users getting to know what your image was all about in case the image was broken or if the user's browser blocked images.
6) Text title tag of your text links. Helps mainly when the text of the link is general (like next  - previous), Having the tag of the link will help the search engine getting to see the title of the page the crawler is about to visit, and this will also strengthen the weight of the keyword that we're targeting for that page.
7) URLs: User your keywords in your urls.
8) Text density in the page (text to html ratio): Make sure that your page is text heavy.
The above will make your page/article look more relevant to the keyword/phrase that you need searchers to find you through.

Stay Tuned for the next SEO Post!

الاثنين، 16 يوليو 2012

Google PageRank


What is Google PageRank?
It's Google's view of the importance of the page.The higher the PageRank of the page is, the better its chance to show
on top of Search Engine Results Pages.
It was named after the co-founder and ceo of Google, Larry Page, who had a vision about the perfect search engine and how results should show to searchers.He, along with co-founder Sergey Brin first developed that at Stanford
How can i see my PageRank?
You can download Google Toolbar, enable PageRank and then move the cursor over the PageRank Icon in the toolbar.

Google PageRank - Toolbar
How can i increase my PageRank?
Through increasing the number of quality backlinks to your site/page. This of the backlink as a vote from other sites to yours, the more votes you have, the more love you get from search engines.
Backinking is a topic on its own. I'll come back to it later.
How does it affect my site pages?
PageRank also flows through links from one page to another.So, again, the way you build your site affects the way PageRank flows to your pages, and hence the way Google sees their importance.
Here's an example of how PageRank flows through the pages of your site - let's call it Sun Heat flow:
Google PageRank Flow - Sun Heat Flow